Have you found yourself involved in nonprofit fundraising without really knowing how it works?
During this live training, I'll help you...
Learn
why fundraising is essential to nonprofit work and how it supports your mission.
Understand
the core differences between nonprofits and for-profits, including 501(c)(3) status and how nonprofit revenue works.
Explain
key fundraising concepts, like restricted vs. unrestricted funds and the role of donor stewardship.
Explore
the 10 primary fundraising strategies nonprofits use, and how you can confidently support them, no matter your role.
By the end of this webinar...
you’ll have a clear, foundational understanding of what fundraising is, why it matters, how it’s different in the nonprofit world, and what strategies are available—so you can approach fundraising with more clarity, confidence, and purpose.
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Meet Your Guide
Hi, I’m Dr. Sheena Sullivan, a nonprofit leader, coach, and creator of the Sustainable Fundraising Formula. With 15+ years of experience leading and supporting small-but-mighty nonprofits, I help mission-driven leaders build clear, confident fundraising strategies without the overwhelm.
I believe fundraising doesn’t have to feel frantic. With the right plan and support, you can raise the money your mission deserves, without burning out. My approach is practical, empowering, and rooted in real-world experience. I’m here to help you lead with vision, take aligned action, and create sustainable systems that move your work forward.
Nonprofit Fundraising 101
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New to fundraising or just never had formal training? Fundraising 101 breaks down the essentials of how nonprofit fundraising works, why it matters, and how you can confidently support it—no experience required. Perfect for board members, staff, and volunteers alike.
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