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Coaching for New Nonprofit Directors

An 8-week coaching program to OWN your new role.

Support & Accountability

Being a nonprofit leader can feel extremely isolating. Through coaching, I'll be your guide, support, and accountability partner so that you can identify and take the necessary steps toward OWNING your new role as E.D.

This package is for NEW executive directors who are committed to being engaged during each session and doing the work between sessions to achieve their goals. 

What is coaching?

Coaching is a process of developing your abilities as a nonprofit leader. Coaching is different from consulting, which involves technical assistance (e.g., grant writing services, strategic planning, board development, etc.).

To learn more about coaching and how it differs from consulting, check out this article from the Journal of Nonprofit Management.

How It Works

The first step is to schedule a free consultation. We'll discuss your new role and goals, and, if we're a fit, we'll schedule your first coaching session.

Coaching takes place over 45-minute weekly phone sessions.

Together, we'll:


  1. Establish your starting point as the Director of your new organization.

  2. Identify the most immediate needs to address.

  3. Make a plan to address them.

  4. Work that plan, and make adjustments as we go.

Topics we might focus on include: boards, finance, fundraising, people management, program development, and more.

There is no one-size-fits-all approach to directing nonprofit organizations because they are all different. Your coaching program wil be customized to fit YOUR needs.


$800/8-Session Package

Payment plans available via Afterpay

Consider using professional development dollars for this service.

Active coaching clients get FREE access to all live workshops.

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"I'd hoped to get some specific behaviors and actions I should employ to help with my career goals. My expectations were exceeded! I thought I would get bullet-by-bullet steps on how to improve my career development, but instead, I received a more holistic approach to my own role in that space."

Alejandro V., New York

“Definitely learned so much and feel very validated in all I've accomplished thus far.”

Colette Ghunim, Chicago

“The coaching journey helped me feel more clear about my goals and my priorities. It provided me structure and space too when sorting through a lot of thoughts. “

Brax Tinkler, Miami

“It helped me focus my thinking and identify priorities and criteria to take into account when making decisions about how to spend my time going forward.”


“Before our first session, and with your guidance, I was able to accelerate my progress. After each discussion, I either felt more confident about the plans I had formed, or I was able to work with you to form a better plan for success.”

Maricarmen Smith-Martinez, Washington DC

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I'm Sheena Sullivan

I'm a nonprofit executive director, leadership coach, and founder of the WorkLife School. 


I have a master's degree in social work with an emphasis in leadership and development in the social services from Loyola University Chicago. I'm also a Ph.D. student studying organizational development and leadership at the University of Arizona Global Campus.


My offerings culminate over a decade of experience leading nonprofits and studying the latest empirical research in the field. If you'd like to explore working together outside my regular programs, you can reach me at

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